Social Media Work

ESPN

I worked with ESPN this past summer as a Social Media intern to make content for all of their accounts. From June to August, I created over 670 posts and gained over 35 million engagements across social platforms. Here are best performing posts that I did/helped create:

INSTAGRAM

TikTok

X (Twitter)

Facebook

Mini Mic Content

To see more of the content I created at ESPN, click on this button below:

ESPN

INSTAGRAM

TikTok

X (Twitter)

Facebook

ESPN GAINESVILLE

I work with ESPN Gainesville as a Social Media Content Producer to make content for their accounts. Here is some examples of the projects I have done.

GATOR FOOTBALL GAMEDAY (2023)

For the 2023 Florida Football season, ESPN Gainesville tasked me with making Gameday content surrounding both the game and what goes on around the Swamp on a Saturday for their Instagram. I made the most of this opportunity by making fan interview videos, discussing topics relating to the game that day. Those videos have over 25,000 views combined. Additionally, I made several Instagram stories for each game in order for our audience to consume the content on Instagram in different ways. Here are some examples of the work:

ATHLETE FEATURES

When going out to sporting events with ESPN Gainesville, I am always looking for opportunities to create content that people would like to see. I have been fortunate enough to interview two pro athletes and one University of Florida Student-Athlete. Here are the videos:

NFL IN GERMANY

In November 2023, I was given the amazing opportunity to cover the NFL Frankfurt game between the Kansas City Chiefs and Miami Dolphins for ESPN Gainesville. While I was there, I focused on creating social media content surrounding the atmosphere of the game. Here are the three videos I put together:

WWE NXT INSTAGRAM TAKEOVER

ESPN Gainesville allowed me to cover the WWE NXT Live event by posting content on their Instagram. I was tasked with creating Instagram story content in whichever way I wanted to. I decided to make a graphic for the coverage for Instagram followers to know what type of content they would be watching. I then decided to conduct fan interviews before the event started to give viewers a sense of the atmosphere of the event. Lastly, although I was not allowed to film the matches, I took photos of the wrestlers to showcase what was transpiring at the event. Here are some examples of the Instagram Takeover that I did;

ChristianMolinaGolf TikTok

For one of the courses that I took at the University of Florida, I was tasked in creating a semester-long project that would go toward my career goals. In collaboration with my younger brother Christian Molina, I made a golf TikTok account for him that showcased his game and skills. I recorded, edited, produced, and managed all of the content that was put out. I posted a variety of content that related to his golf career and his upcoming opportunity to play D1 golf at Mount St. Mary's University. Here are some examples of the social media content that I made:

La Cava Del
Tequila

DOS HOMBRES EVENT

I have had the pleasure to create social media content for La Cava Del Tequila, a tequila bar located at Walt Disney World's Epcot. On October 24, 2023, I was given the opportunity to work with La Cava to create content of Dos Hombres coming to the bar. Dos Hombres is a mezcal company founded by Bryan Cranston and Aaron Paul, actors most notably recognized for the hit show Breaking Bad. The primary focus of the video was to show what went down at the event by displaying the highlights. The biggest challenge was turning 40 minutes of video into a 1:30 Instagram Reel. The video has gained over 19K views and it received positive sentiment. Here is how it turned out:

COCKTAILS AT HOME

During the pandemic in 2020, I was invited to help the company produce a three-part video series that was known as "Cocktails at Home." Each video was a cocktail tutorial video of how to make the drinks that are served at La Cava Del Tequila. The three videos were able to gain over 8,000 views and the reception was positive as several Instagram users commented how they were going to put the videos to use and make the margaritas. Below are two of the videos that I made for La Cava Del Tequila:

Frontera Cocina

Another company I have made social media content for is Frontera Cocina, a Mexican cuisine restaurant located at Disney Springs.

The video below is a trailer that I created for one of the mocktails that Frontera Cocina wanted to showcase:

Another video that I created for Frontera Cocina was an announcement video for a tequila-tasting event that would be hosted at the restaurant. I was tasked with creating a short and concise video that would announce the event and invite people to come. The video was seen by over 2,000 people and the event was sold out in. a matter of days after the video was released.

DOS HOMBRES TAKEOVER

Similar to the video I did for La Cava Del Tequila, I was tasked in creating social media content for an event at Frontera Cocina hosted by Dos Hombres. Here is how the video turned out: